Is it the End of Crocs??
July 17, 2009 :: Posted by - admin :: Category - News
| Are we going to see the end of Crocs? Originally, Crocs were designed to be a boating / outdoor shoe because of their slip-resistant, non-marking sole. By 2003, they became a phenomenon, widely accepted as an all purpose shoe for comfort and fashion which was affordable. Over 100 million pairs were sold in just seven years. Not only were these fashionable, but very practical. There were three models specifically created with healthy feet in mind: Croc Relief, Croc Cloud, and Croc Silver Cloud. Crocs were produced in a wide array of colors depending on the model. If they weren’t fashionable enough by themselves, there were charms designed to fit Crocs’ ventilating holes. | |
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These plastic clogs became popular in 2002, just as the country was recovering from a recession. Did it take a recession to mark the demise of Crocs? Crocs swung from a profit of $168.2 million in fiscal year 2007 to a loss of $185.1 million last year. The company eliminated roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now they are stuck with a surplus of |
| shoes and have until the end of September to pay off their debt. Did they make their product too well? The problem with a nearly indestructible product is that shoppers rarely need to replace it. Most people these days primarily wear these for gardening, medical reasons or are in the medical industry where they are on their feet for long hours.
Some saw Crocs shoes as comfortable and a must have item, while others saw them as a fashion disaster. Which one are you? |
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Tags: fashion
September 1st, 2009 at 11:40 am
I love my crocs. Yes, they look dorky, but they are super comfortable. I get a new pair about once a year, and this year I found out that Nordstroms (where I used to get them) stopped carrying them, along with all our other local stores. I think I’ll have to order them on crocs.com, which isn’t the end of the world, but it does seem like the fad is over and the company may not survive. Bummer.